Merlot's Business Plan Races Forward

Pensive, we stand high atop our neighbor's flying bridge at the 79th Street Boat Basin, contemplating life after boxed wine's meteoric rise on the North America wine market, and on the America pallet. It shan't be long now we suppose; and so we are mentally reworking our guest list to include some of the most influential people on the Eastern Seaboard. Our list includes some of the most distinguished individuals in the world, and we anticipate great effort and care must be expended to delight them with our selections of boxed wine, hand made America Cheeses, America olives, and Smoked meets.

And so ideas for celebrities and dignitaries invitations swirl about in the mind of Merlot's, as we chart our course for the successful launch of our chain of boxed wine stores from Maine to Miami. The list seems endless, and the A List actor's, writers, politicians, media figures, and most of the finest mind of our time drink harty gulping wines from the nation's boxed producers. It is essential for us to populate our guest list with the best and brightest minds of our time, if you will. And it is certainly a monumental task to reach them via email alone. In this effort I have enlisted several neighbors here at the boat basin, who have agreed to email America's leading minds to further our effort, in exchange for a "bottomless glass" of boxed wines that we sample from time to time for our reviews. Our goal, to engineer a great awakening, if you will, or ascent of boxed wines on every 3rd America table, replacing bottles, jugs and Joe Six Pac's Six Pack, if you will.

All that is needed at this point to make Merlot's dream a reality is just one of the three very attractive business propositions that we have recently received via email transmission from far flung friends on the continent of the original man, if you will. It is perhaps fitting that these offers to finance our chain of boxed wine shops come from the continent where evidence of the earliest humans is as abundant as life on earth. The irony is not lost on us. It occurs to us that it is perhaps an omen, or sign if you will; a hopeful turning point in the continuity of events unfolding before us, as we dip from a fresh cask of boxed wine, sent to us for review by one of Vermont's leading wine makers, a chap who gave up a life in Manhattan as a successful Wall Street banker, to chase his dream of building on of the state's finest working farms.

Currently we are in negotiations with leading cheese makers in the great states of Vermont and Wisconsin, where many of the world's finest cheese are made as efficiently as cheese has ever been made in the history of man. Such products shall certainly be a fixture in our chain of boxed wine stores, and so my approach is to strike a deal with cheese producers that is mutually beneficial, not only for the producer, and Merlot's wine stores, but for the consumer. I do not think it will be letting the cat out of the bag to reveal our business strategy in approaching our boxed wine, cheese, olive, and smoked meat producers.

Our starting point shall be to demand a certain minimum amount of free cheese, each money to showcase to our clients in Bridgeport, Port Chester, Warwick, and Perhaps Newark. We expect these free samples of the finest quality Vermont cheeses to delight our celebrity clients, which should boost sales, and hence profits for our boxed wine producers, Vermont cheese makers, and smoked meat packers. The possibilities here are endless, as Merlot's mind races forward with business development, as though we are perched high atop one of Manhattan's sky scrapers in some Fortune 500 boardroom. We have at this point placed several calls to some of Ameica's leading smoked meat packers, cheese makers and of course, boxed wine producers to measure their response to our business plan. To date, none of burst our bubbles, if you will. And so, the wheels of commerce turn at the Boat Basin, as Jeanie joins us for a new course of boxed wine, with Cabot cheese that we have negotiated from one of the member farms of that storied Vermont cooperative, if you will.

As we shared our thoughts with Jeanie, who'se husband we recently incarcerated for misdeeds associated with "un-controlled" substances, if you wil, it dawned on us that this can not be a democratic enterprise, if you will. Jeanie's ideas appear marinated by Merlot's boxed wine, and are mixed with her distress at being left with a sizable mortgage on her house boat, a mid sized craft that is in need of repair. Merlot can not afford such distractions at this point, and so, I have ask Jeanie to leave us to our thoughts.