Merlot Urges a Young Turk: Box Your Wine Sir!

Merlot typically waits for something to strike him from the ethers, something worth putting fingers to keypad, if you will, and to relay to our kind readers, and Voigner. Today is perhaps an exception, as we survey headlines for news and information of interest, with nothing jumping out at us, with the exception of a story about a young chap in Forbes Magazine. Anne Field reported that this young MBA named Matt Hedges, who is bringing a group of Argentine wines to market in America, with the backing of a major wine importer, Epic Wines, which introduced this young man to 50 or more wine distributors.

His approach was simple, as is ours: assault the $22 Billion American wine business with good quality products that are unique, if somewhat less great the American blends. His efforts stand out because Argentine wines he brings to market are largely ignored in America until now. And so this young"winentrepreneur," offers added value to the rainbow of American graped flavors by bringing something unique to the America table (using "winentrepreneur", a word Merlot hereby coins, uses, and declares to be a service mark of this wine writing enterprise we are building). Forbes reports that Hedges revenues have topped 1 Million Dollars this year, to wit, we say, bravo, with one caveat: Box Your Wines Sir!

Surely none are worth storing for decades or more, as less than 1 in 10 wines are suitable to improve with age. If you value freshness, then one can do nothing better than to box their blends for the American market, which shall not only improve their shelf live once tapped, but also make your tastes of Argentina much more affordable to an already strapped America consumer, very much in need of wine's medicinal effects as he and she think of ways to meet their rising mortgage payments.