A Study in Merlot

Hail fellows, well met, greetings, salutations and thank you for attending this study in Merlot, a chronicle of man's passion for excellence, and a compendium of the finest epicurean pursuits in the history of history. As Oscar Wilde observed: "Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation." As I hope you shall see in these studies, Merlot is certainly not "most people" in Wilde's sense.

Tuesday, October 25, 2005

Merlot Meets Fortune Head On; Our Reply to Fernando


The most potent weapon in the hands of the oppressor is the mind of the oppressed.
-- Stephen Biko



My Dear Fernando,


Your offer is outstanding. We believe that boxed wine stores can be vastly more profitable than arms dealing, and so we would suggest that the lion's share be invested in wine store buildouts, marketing, advertising and developing our own brand of boxed wine.

We have several names selected for brands, and would like your imput as to ones that meet with your approval. We want you to be comfortable with our business arrangement, and to that end, please review the following possible brands:

  • Bantu Blush
  • Sullivan's Slerp
  • Golden Pick Pinot
  • Freedom Rose

Please let us know what you think. Meanwhile, we shall look into booking our transportation, by ship. Many frieghters offer reasonable rates for no frills chap such as we. It makes our pulse quicken a little to think that we will be out, smelling the fresh sea air, with no horizon, on a ship with good strong men, doing their jobs, on our way to South Africa, to meet with you and your representatives, who will make our boxed wine making dreams a certainty. I look forward to meeting you, and making our partnership the basis of a most successful and enviable jollywoncing.


Kind regards,

I remain,
Merlot

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